Did you know that 68% of rejected products on Google Merchant Center could be approved in 5 minutes? Most GMC errors are easy to fix once identified. In this complete guide, you'll discover the 10 errors blocking your approvals and how to fix them immediately.
✅ What you'll learn in this guide :
- Poorly formatted or incomplete product title
- Missing or poor quality images
- Incorrect price or missing currency
- Incorrectly stated availability
- Shipping costs not declared
- Vague product description
- Missing structured data
- Incorrect category
- Incomplete legal information
- Invalid destination URL
Reading time: 12 minutes | Level: Beginner to Intermediate
Why These Errors Cost You Sales
Each rejected product means zero impressions on Google Shopping, zero clicks, zero revenue. Customers who could have found you shop with your competitors.
Good news: Most of these errors are fixed in minutes. Once fixed, your products are approved within 24 hours!
Error #1: Poorly Formatted or Incomplete Product Title
What it is:
The title is the most important element. Common errors:
❌ Rejected titles :
- "Shoes" (too vague)
- "SHOES NIKE ULTRA MEGA SUPER PROMO!!!" (spam)
- "Item ref#12345" (not descriptive)
✅ Approved titles :
- "Nike Air Max 270 Men Black - Breathable Running Sneakers Size 42"
- "Adidas Ultraboost 22 Women Gray - Cushioned Running Shoes"
How to fix:
- ☐ Max 150 characters
- ☐ Brand first
- ☐ Exact product name
- ☐ Key features (color, size, material)
- ☐ No special characters or excessive CAPITALS
Error #2: Missing or Poor Quality Images
2025 Requirements:
✅ Mandatory specifications :
- Minimum : 1 image (recommended 5-10)
- Resolution : 800x800px minimum (2000x2000px recommended)
- Format : JPG, PNG or WebP
- Background : White or transparent
- Product quality : 75-90% of image
Conclusion: From Rejected to Approved in 24h
Most of these errors are fixed quickly. Once your products are compliant, Google approves them within 24 hours.
- Perfect title : Brand + Name + Features (max 150 chars)
- Quality images : Min 3, high resolution, white background
- Clear price : Currency + VAT included price
- Honest availability : In stock / Out of stock
- Shipping costs : Declared and consistent
Ready to Audit Your Products?
Use MyGoogle to get a complete audit of your GMC products and automatically identify errors blocking them.
Our tool shows you:
- ✅ The 10 errors in this article + 40 more
- ✅ Which product is blocked and why
- ✅ Exact actions to fix
- ✅ Compliance score per product